Almost 2.3 million users perform Google searches every second, and most of the search results include Google Ads. Google Ads can be extremely effective for businesses to drive relevant and quality traffic to their websites. But not every business can drive quality traffic through Google Ads. Most people think SEO and PPC are complete opposite ends of the spectrum, but that’s not entirely true. SEO and PPC work great together to optimize your Google Ads.
In this article, we will mention how you can utilize both SEO and PPC for better Google experience and what mistakes you should avoid:
Multiple Keywords
Make sure you use relevant keywords in your Google Ads to attract the relevant and quality audience. Let’s take an example if you are a criminal lawyer, and you are promoting your services on Google. Here, you cannot put every keyword related to the lawyer. It is a very wide term and includes multiple subsections like a defense lawyer, DUI lawyer, assault lawyer, and more. Just by putting the keyword “lawyer” will not only drive huge traffic but will also drive irrelevant traffic. So make sure you use specific keywords related to your business to get quality and relevant traffic.
Right Match Type
After picking up specific keywords, the next thing is to pick the right match type. You can choose from four types of match types which are as follows:
- Broad Match
As its name suggests, a broad match will capture a broader audience for your keyword. For example, if you are into in-house catering services and mention the “catering services” keyword only, Google will capture all searches related to catering. Using a broad match type attracts a broad and irrelevant audience.
- Phrase Match
Phrase match setting allows your ad to show the results when someone searches your keyword’s exact phrase.
- Exact Match
Exact match type will only show you the results when someone’s search matches your keyword’s meaning. The major difference between phrase match and exact match here is that the former will give you results when your selected keywords are present in the search query. The exact match will give you results when the selected keywords and the search query share the same meaning.
Only One Ad Copy Per Group
This is one of the most common mistakes made by marketers when they are planning an ad campaign. Making a single ad copy per group reduces the chances of your campaign’s success. Make sure you make three ad copies per group: if one ad copy doesn’t work, Google can pick the other two to attract a quality audience.
Add a “Call to Action”
Just grabbing your audience’s attention is not enough; make sure you also prompt them to take actions like clicking on your ad or “call us” or “email us.” Just be specific on what you want your audience to do.
Keep Display and Search Separate
Display and search ads are two completely different segments. Display ads generally pop up on websites while search ads are placed on Google searches. Select the one which suits your ad objectives.
Use Extensions
Last but not the least, don’t forget to add extensions in your Google Ads. Extensions are special bars under your ads to place your address or links you want your audience to access.
Conclusion
Google Ads can generate a significant amount of relevant traffic if used right. Not many organizations are willing to spend a hefty amount on paid promotions like Google Ads. But by avoiding the mistakes mentioned above, you can easily drive relevant traffic without spending a lot of money.
Nicoles James is an inventive person who has been doing intensive research in particular topics and writing blogs and articles on webroot.com/safe and many other related topics. She is a very knowledgeable person with lots of experience.
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